HPCAZ, a warm and welcoming Arizona church, approached me to update their brand identity. Their existing logo, while well-intentioned, didn't quite capture their modern approach and welcoming spirit.

A sleek monogram – "H" with a subtle cross – became the centerpiece. It symbolizes both community and reliance on faith, while offering a contemporary feel. This versatile icon dances across their social media and website.

Built on Susbplash CRM, the website lacked design flexibility. I crafted a minimalist design prioritizing clear navigation and easy access to information about HPCAZ's ministries.

This project transcended a simple logo update. It established a cohesive brand experience reflecting HPCAZ's unique spirit, welcoming new members and fostering a vibrant online community.